Jesse Tyler Ferguson has partnered with Absolut Vodka to launch the #NoSugarCoating campaign, celebrating its new flavoured vodka, Absolut Grapefruit, made with no added sugar.

The Modern Family star commented 'I've always felt a connection with Absolut because it was one of the first brands I knew showing support for the LGBTQ community, back when it wasn't necessarily en vogue. With the #NoSugarCoating campaign, we're harnessing that same irreverence by using humour to inject more honesty and less sugarcoating in day-to-day life - something that I think is super refreshing and relevant in society today'.